Charg is a brand of high-performing power systems made accessible to consumers. “Purposefully placed, discretely mounted and spread out to maximize your space without taking over your space.” For the identity, I presented a series of logo concepts and the client was able to quickly select the correct representation for their brand. During the marketing research and brand development I worked side by side with the client to provide presentation visuals and creative solutions for all branding needs. My brand identity services also included personality building, typography, photography direction, color palette, and layout styling.