I stretched my aesthetic inclinations to design an identity for my family’s vintage resale business. After nearly two decades, I consulted on a rebrand to fit the direction that this online shop had taken in recent years. Influenced by playful children’s clothing and retro stickers, I developed a simple system of colors and lettering. Bold, bright, but curated for accessibility of information in highly stimulating environments. Collateral included content for an e-commerce site and event marketing.