Working with an experienced creative director, I was tasked with providing a creative solution for an under performing product line. Our creative brief began by targeting the correct market: millennials, leading to the idea of a large newsprint brochure with fold out poster. While the printing process was reminiscent of traditional print marketing, the content was anything but. Brash copy, research data and boldly styled product photography became the creative standards for this line of ancillary power products.